Blogging lawyers, even with their own agenda, are part of today’s journalism.
America news media, including legal media, with eroding business models are cutting back on coverage. Papers are shrinking or going away. National TV coverage of breaking events is becoming more limited – as evidenced by CNN and Fox running tapped shows last night when news of 19 firefighters dying is breaking on Twitter. Sports teams and leagues are hiring their own bloggers, having found that papers no longer employed reporters to travel with their teams. And ALM, the leading legal periodical publisher, has a fraction of the publications it once had.
Who’s to fill the gap? In the case of the law, it’s lawyers who blog.
I am not talking of lawyers with blogs, some with ghost writers, looking to garner search rankings and shameless attention. I am talking of real lawyers offering first hand insight, news, and commentary in a genuine and authentic fashion. I am talking of lawyers who are uniquely qualified to report and offer commentary on areas in which they have deep expertise.
We ought not be alarmed by getting news and commentary from folks with an agenda, as many lawyers will have. The agenda could be advancing a cause or to enhance their own reputation and build relationships in an effort to drive business their way. Who cares? Lawyers didn’t hire PR professionals to get their names and quotes in the paper and on TV absent an ulterior motive.