Why your law firm managing partner or chair should go social

Alexander Ingram (Alex_M_Ingram), an account coordinator at InkHouse Media + Marketing, shared some thoughts this morning on why your CEO should go social.

For years, CEOs protected themselves from the public and left most of the talking to their PR agencies. Regularly communicating in a public forum was simply not part of a CEO’s job description. Today, the massive onslaught of businesses adopting social media has provided a unique opportunity for finally personalizing the voice – and influence – of these company leaders. However, with a few high-profile exceptions (Richard Branson), CEOs have largely remained out of the mix, often too busy to take the time to participate in the incessant roar of the social channels. Executives, particularly the CEO, can provide a perspective that no one else in your business can, and social media offers a great platform to disseminate that message.

Ingram’s logic applies equally to managing partners or executive committee chairs at law firms. Despite social providing law firm leaders a unique and powerful opportunity, by and large, they’ve been silent.

Written by Kevin O’Keefe. To read the full article, click here. For more information on family law attorneys, visit our website http://www.jwbrookslaw.com

Social media will soon drive more traffic to law firm websites than search engines

Law firms looking to draw traffic to their websites and blogs will want to move on from SEO to social media.

Technology journalist, Ben Weitzenkor (@benkwx), reports in Entrepreneur Magazine that social media may soon drive more traffic to websites than search engines.

Last year, half of all internet users ages 18 to 23, and 43 percent of users ages 24 to 32, used social networks as their go-to internet-discovery resource, according to a new report from Cambridge, Mass.-based Forrester Research. Overall, social networks like Facebook and Twitter are the preferred means of discovery for nearly a third of all Americans, up from 18 percent in 2010.

At the same time, 54 percent of American internet users still relied on traditional search results to find the information they were looking for. As expected, that number is on the decline and, according to the report, represents a seven-point drop in overall search engine popularity from 61 percent in 2010.

Written by Kevin O’Keefe. To read the full article, click here. For more information on family law attorneys, visit our website http://www.jwbrookslaw.com

56% of people use social media when looking for attorney

Pursuant to a recent survey by The Research Intelligence Group, 56% of consumers (72% of minorities) who looked for an attorney in the past year used social media during their search.

The survey commissioned by the Rainmaker Institute found that nearly one-quarter used a social media channel such as Twitter or Facebook to ask their friends for recommendations of lawyers or firms they have used for similar matters. Not unusual in that the leading place people turn when looking for a lawyer is a person they trust.

How did they use social media in their search for a lawyer?

21% of those searching for an attorney checked out the social media pages of lawyers or firms.
20% used social media to create a ‘short list’ of lawyers based on referrals and recommendations received through social media
Almost 20% vetted the names of lawyers they were considering with their social media contacts
Nearly one-quarter made a final selection of a lawyer based in part on what they learned through their social media contacts

Written by Kevin O’Keefe. To read the full article, click here. For more information on family law attorneys, visit our website http://www.jwbrookslaw.com